progress has its origin
Founded by New York media veterans who have helped shape the content streaming space as we know it, Origin Media works with publishers and advertisers to develop and execute progressive CTV strategies that keep them on top of the industry's rapidly evolving needs. We guide our clients through the opportunities and threats that exist in Connected TV, with the goal being to help them establish a more effective and efficient presence on the biggest screen in the home.
Connected TV is TV with benefits. We believe in the power and potential that comes with being on the biggest screen in the home.
The evolution of content delivery on TV from traditional means to digital streaming has brought with it new and largely untapped opportunities to reach into the living room more easily, efficiently and effective than traditional linear TV ever could and our mission is to help content publishers and advertisers tap that potential.
the power of short form content
Origin operates a digital content studio producing trivia and short stories that runs inside the ad breaks of movies and tv shows that viewers stream through their smart TV or other streaming devices.
Streaming companies run our content inside their breaks because it adds an enjoyable dimension to the ad experience, which in turn leads to happier, more engaged viewers and reduced churn.
a gift for advertisers & lifestyle publishers
WITH OUR ORIGINAL CONTENT PLAYING MILLIONS OF TIMES A MONTH IN HOMES ACROSS THE COUNTRY, WE REPRESENT A MATERIAL OPPORTUNITY FOR BRANDS WHO WANT TO EXPAND THEIR EFFORTS ONTO THE BIGGEST SCREEN IN THE HOME OR IMPROVE THE PRESENCE THEY ALREADY HAVE:
BRANDS NEW TO TV
Emerging brands who dream of extending their marketing initiatives onto TV have found it to be expensive, inefficient and unlikely to produce the ROI they need it to achieve.
Not anymore. Sponsoring custom Origin content allows small and local brands to have an instant and powerful presence on TV at a fraction of the cost and with zero effort. Learn more
TV BRAND VETERANS
Established national and global advertisers are always looking for new and innovative ways to strength brand recall and improve their marketing ROI.
Sponsoring custom Origin content creates additional brand visibility that supplements existing strategies, improves brand lift and engages more directly with the consumer - all without creating any additional work. Learn more
MEDIA & LIFESTYLE PUBLISHERS
Even the most prominent publishers struggle to attain the reach they need on TV and because of this they often have to turn down TV budgets from advertisers they work with on the small screens.
Collaborating with Origin to create content provides these publishers with seamless and effortless access to TV audiences at scale, meaning they can now accept those TV dollars. Learn more